Shaquille O’Neal announced in a YouTube video that he’s giving up on the $40 million Reebok deal. Shaquille suddenly became a hot topic when he announced that he gave up a $ 40 million advertising deal with Reebok.
Shaq dropped out of the $40 million Reebok deal because an older woman called him ‘mother-daughter’.
Shaquille O’Neal says his “best” business story is the time he left a $40 million Reebok tennis shoe bargain.
While on the “Full Send” digital broadcast on Thursday, the four-time NBA champion cut binds with the brand he repped all through his playing vocation after “a woman tore me another a–opening while at the same time leaving the field one day.”
O’Neal said the lady considered him a “motherf–ker” for charging little youngsters such a lot of cash for shoes.
“I had $2,000 in my pocket. I said, ‘Woman I don’t make the costs. Here you go, and she smacked the cash out of my hand, [and said], ‘Why not motherf–kers make a shoe that is moderate?'”
The reprimanding was a snapshot of acknowledgment for O’Neal, who chose to turn down his $40 million, 5-year manage Reebok.
“I was like, ‘You know what, she’s right.’ So that day, I cut ties with Reebok and started my own brand,” he recalled. “I said keep the money… this ain’t right. I’ll still wear the shoes I wear during the season, but I’ll be looking to do my own thing. So, I started the Shaq brand.
“I went to my favorite store, Walmart, and we did a deal. I was in all stores and my price point for the shoes was $29-$19 and since then we sold over 400 million pairs. It’s not kids that don’t want to wear $20 shoes, they don’t want to wear shoes that look like they cost $20.”
There was no animosity among O’Neal and Reebok after he turned them down. He said he carried along architects from Reebok with him to join his Walmart bargain.
O’Neal’s relationship with Reebok started in 1992, when he marked a $15 million multi-year manage the brand. He proceeded to dispatch his well known Reebok Shaq Attaq and Shaqnosis shoes — and brandished Reebok all through his whole NBA profession.
Recently, O’Neal was essential for a uber manage Reebok, after the brand’s deal to Authentic Brands Group (ABG), where he has claimed shares in since 2015.