The dangers of following fitness influencers on social media

In today’s digital age, social media has become a powerful platform for fitness enthusiasts and influencers to share their journeys, tips, and routines. However, recent research has uncovered a paradoxical trend: despite increased physical activity, followers of fitness influencers may experience heightened levels of depression and mental distress.

The Paradox of Physical Health and Mental Distress

A study published in the peer-reviewed journal Cyberpsychology revealed that young adults who follow fitness influencers on social media tend to engage in more intense exercise routines and consume more fruits and vegetables. Despite these healthy behaviors, these individuals report poorer mental health compared to their peers who do not follow fitness influencers.

Study Methodology and Findings

Researchers conducted surveys from May to November 2021 with 1,022 young adults aged 18-35 from three English-speaking countries: New Zealand, the United States, and the United Kingdom. Participants were selected due to the high social media usage in these regions, particularly focusing on Instagram due to its significant user base among young adults. The study found that:

  • Followers of fitness influencers reported higher levels of intense exercise and healthier eating habits.
  • These followers also experienced higher levels of psychological distress, including symptoms of depression and anxiety.

The Compulsive Nature of Fitness and Dieting

The study suggests that the phenomenon of following fitness influencers can lead to compulsive behaviors related to fitness and dieting. This demographic is particularly vulnerable to developing eating disorders and other compulsive behaviors associated with fitness and nutrition.

Mental Health Implications

Followers of fitness influencers reported both higher physical fitness and increased psychological distress. This paradoxical finding aligns with previous studies highlighting the negative impacts of social media on mental health. The constant exposure to idealized body images and fitness standards on Instagram can exacerbate feelings of inadequacy and poor body image.

Understanding the Psychological Impact

The Role of Social Comparison

One of the key mechanisms behind this phenomenon is social comparison. When individuals constantly compare themselves to the often unrealistic standards set by fitness influencers, it can lead to feelings of inferiority and decreased self-esteem. This comparison can trigger a range of negative emotions, contributing to mental health issues such as depression and anxiety.

The Influence of Idealized Body Images

Fitness influencers often promote an idealized version of health and fitness, which can be unattainable for many followers. This relentless pursuit of an “ideal form” can result in unhealthy behaviors and attitudes towards one’s body. The promotion of orthorexia, an obsession with healthy eating, is one such behavior that has been linked to following fitness influencers.

Compulsive Exercise and Its Consequences

Engaging in high levels of intense exercise, as reported by followers of fitness influencers, can lead to physical exhaustion and mental burnout. The pressure to maintain a rigorous exercise regimen can detract from other aspects of well-being, including social relationships and mental health.

Addressing the Issue: Balancing Physical and Mental Health

Promoting Healthy and Realistic Fitness Goals

To mitigate the negative impact of following fitness influencers, it is crucial to promote a balanced approach to fitness and health. Encouraging realistic and personalized fitness goals can help individuals maintain a healthy relationship with exercise and nutrition without falling into the trap of compulsive behaviors.

Raising Awareness About Mental Health

Educating social media users about the potential mental health risks associated with following fitness influencers is essential. By raising awareness, individuals can become more mindful of their social media consumption and its impact on their mental well-being.

Encouraging Positive Social Media Practices

Fitness influencers themselves can play a pivotal role by promoting positive and realistic messages about health and fitness. By sharing their struggles and emphasizing the importance of mental health, influencers can help create a more supportive and inclusive online community.


While following fitness influencers on social media can provide motivation and inspiration for a healthier lifestyle, it is important to recognize the potential mental health risks. The paradox of improved physical health but poorer mental well-being among followers highlights the need for a more balanced approach to fitness and social media consumption. By fostering realistic goals and raising awareness about mental health, we can create a healthier and more supportive online environment.

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