Microsoft CEO Satya Nadella has broken her silence about the failed TikTok acquisition last year.
Microsoft CEO Satya Nadella spoke about the TikTok purchase negotiations that took place last year and resulted in the parties’ disagreement. Sharing how the process progressed and why the purchase did not take place, Nadella also included unknown details about the negotiations.
Nadella also talked about whether TikTok has any regrets after reaching one billion users and the role of US President Donald Trump in the negotiations.
The rumors that started to be spoken in the backstage in August of last year were confirmed by Microsoft a short time later. After nearly a week of negotiations by TikTok owner ByteDance and Microsoft, Microsoft got off the table and announced that it was giving up on the purchase.
After the negotiations for TikTok, which had about 500 million registered users and was valued at 30 billion dollars at that time, were inconclusive, the details of these talks were a matter of curiosity in the public. While the parties kept their silence on the subject for a long time, Microsoft CEO Satya Nadella shared the details of the process with the press at the Code 2021 conference.
Although concerns about the purchase were shared from the White House at that time, Donald Trump was one of the most insistent for Microsoft to buy TikTok, according to Nadella. Nadella admitted that Microsoft has no plans to buy TikTok before the negotiations. He stated that ByteDance, which was between the Chinese and American governments at that time, applied to them and stated that they wanted to be bought by Microsoft.
Upon a question, the Microsoft CEO explained that he does not regret that the deal did not happen and that he is very happy with what he has. On the other hand, TikTok, which had a market value of $ 30 billion at that time, has a market value of $ 200-250 billion today.
So what do you think about this statement from Microsoft? Do not forget to share your comments with us.
Expected news from Google for TikTok and Instagram!
TikTok, which has become popular all over the world and has millions of users, has also influenced other social media platforms in a short time. Applications with large audiences, especially Instagram and YouTube, have organized various features in TikTok and offered them to their users.
These platforms have grown their audiences with the short videos they contain. However, Google has not added a section to its search engine for these apps for a long time. People searching the internet had to go straight to TikTok and Instagram to find the video they wanted. However, that may soon change. Google can directly view TikTok and Reels videos.
Competing with these two platforms with YouTube Shorts, Google was attracting people to its own application in the search engine. Finding a video on TikTok by searching on Google was more difficult than on Shorts. However, the information revealed today showed that the ‘Short videos’ section will be available soon.
Google contacted top organizations to index and rank videos on TikTok and Instagram Reels. If the company agrees with ByteDance and Facebook, a section called ‘Short videos’ will welcome you in your searches. This will make it much easier to access the content on Reels and TikTok.
In addition, the American giant made such an attempt in 2020 and tested the feature. However, the end user has never been able to access this function.
It is expected that the possible arrangement to be made will be clarified as a result of the negotiations between the companies. It is quite possible that these two platforms, which are struggling with YouTube Shorts, are warm to Google’s offer. However, what Google wants is also important here. So much so that the world’s largest search engine will not play into the hands of these rival organizations.
It is not known what kind of offer Google will make to Facebook and ByteDance. Let’s see how the social media front will develop in the coming days. How often do you use TikTok, Reels and Shorts? What are your thoughts on the platforms? You can specify in the comments.