Brazilian esports organization Fluxo announced the video social media platform TikTok as its sponsor.
TikTok is sponsoring the next generation event in many areas. Tiktok is making new sponsorships in many areas to increase its popularity and settle on the top.
Tiktok is the new sponsor of Fluxo
Brazilian esports organization Fluxo announced the video social media platform TikTok as its sponsor. In addition, Bruno ‘Nobru’ Góes, CEO and Co-Founder of Fluxo, will be the ambassador of the brand.
With the partnership, TikTok’s logo will appear on the team’s Jersey. Also, in the first year of the deal, both Góes and Fluxo will create exclusive content such as TikTok tips and featured games.
Kim Farrell, Marketing Director for TikTok Latin America, said: “TikTok is where people discover and create the moments, memes and gestures that are part of gaming culture. The platform has a unique ability to turn something small into much bigger action, so once content starts growing on TikTok, it often crosses borders and goes to other segments that are attracting more and more players.”
With this partnership, players are expected to share their best game moves on the TikTok app under the hashtag ‘#OsCriasNoTikTok’.