Shortly after Versace’s new swim, she signed a sponsorship deal with Puma.
Dua Lipa is the new face of Versace
Famous singer Dua Lipa has been chosen as the advertising face of Versace’s Autumn-Winter 2021 campaign. Lipa posed for photographer duo Mert Alas and Marcus Piggott for the campaign photos.
Famous singer Dua Lipa, who previously played a role in Versace’s La Medusa Bag promotion, is now in front of the camera for the brand’s 2021-22 Fall-Winter collection. The 25-year-old singer, who posed for the lens of Mert Alas and Marcus Piggott, known as the famous photographer duo, introduced her fans to a different Dua Lipa with her red-dyed hair.
Versace has dressed Dua Lipa for countless events and the 2019 Met Gala over the years. Lastly, Lipa, who dazzled with her Atelier Versace outfit on the Grammy’s red carpet, where she won the Best Pop Vocal Album award, finally carried this collaboration to her advertising campaign.
“I’m so excited to be working with the iconic Versace house,” Lipa said. “Working so closely with Donatella and connecting through our shared love of fashion was surreal. Their partnership throughout the process was an unforgettable experience. The images we created together are even better than I imagined, and we’re thrilled to share them with you.”
Talking about the collaboration, Donatella Versace said: “I met Dua a few years ago in London. I knew she was a beautiful girl but when I heard her voice, I immediately knew she had something unique and special. Since then she has watched her career rise and she has been very beautiful with her. I am,” said the owner of the brand. “I can’t think of a better woman to embody the Versace spirit and this collection correctly. Now.”
Dua Lipa revolutionized the world of sneakers
The singer and Puma ambassador presents this new silhouette with exaggerated proportions, vibrant colors and a rounded platform midsole.
Puma is ready to turn the sneaker girl world upside down with a new silhouette. Renewing her iconic Suede sneakers, she presented the Suede Mayu model, an innovative proposal from her ambassador singer Dua Lipa.
Suede Mayu silhouette draws attention with its exaggerated proportions, vibrant colors and round platform mezzanine. Doubly daring, the model creates excitement with its innovative, groundbreaking and contemporary design.
Suede Mayu’s style builds on the platform trend that thrives on Puma technology, which creates a bold style and high look, yet keeps it light and comfortable.
Colors include a dark blue style like the one Dua Lipa wore, a deep red, and more classic black and white options that will drive any fan of the sneaker world crazy.
Suede Mayu highlights top brand ambassadors such as Puma’s She Moves to Us initiative to celebrate Dua Lipa’s inspiration for women around the world in music, art, culture and sport.
The model will be available on the official Puma website or in select stores from June 24 for $2,299.00 pesos. Take your walking to another dimension with Suede Mayu.
New @puma mayze drops tomorrow!! ~ shot by @mario_sorrenti 🌟 I <3 <3 <3 it 🔐