Cristiano Ronaldo Coca Cola move sparks new inspiration
Portuguese star Cristiano Ronaldo’s press conference, lifting Coca Cola bottles from the table and showing the water bottle in his hand inspired a world-famous furniture giant. While the company named one of the water bottles it sells as “Cristiano”, it included the words “Reusable bottle only for drinking water” in its social media account regarding the product.
Portuguese football player Cristiano Ronaldo’s press conference before the Hungary match at EURO 2020, lifting Coca Cola bottles from the table and saying “Drink water” and showing the water bottle in her hand inspired a Swedish-based furniture giant.
According to the post from the company’s Instagram account, one of the bottles sold was called “Cristiano”. In the description of the product, the expressions “Reusable bottle for drinking water only” were used.
CRISTIANO ONLY TO DRINK WATER
Inspired by the movement of Cristiano Ronaldo, the company became the agenda on social media with its “Just for Drinking Water” written post. The company had previously released several opportunity products.
The furniture giant had previously used the image of US senator Bernie Sanders, sitting cross-legged in wool gloves, as a marketing technique at the inauguration ceremony of new president Joe Biden.